While shooting images with a Nikon D810 (~$2K) sporting a 105-mm f/1.4 lens ($740) is awesome, it’s also totally unnecessary. You don’t need a crazy full-frame DSLR camera system. You can probably do this natural light setup for $20 or less if you already own a camera. There’s no necessity to spend a large portion of your budget on high-tech equipment, so keep an open mind and try not to overspend on gadgets that do the same job lighting your product as a $5 piece of card can do. Gear is at the heart of photography and can be really exciting but, typically, it’s the aspect most people become confused about. There are lots of techniques for shooting successful product photography, but the one I’m going to show you is commonly known as The Window Light Technique.įrom someone who takes products photographs everyday, this tutorial has been specifically crafted for business owners on a budget, and it’s been designed to be simple, while producing excellent, professional product photography that gets results. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think. But there are hundreds of product photography tools to help you get the job done yourself.Īs retailers with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. When you’re just starting out, getting your product images shot can be an intimidating prospect, because good ecommerce photography can be expensive. The perceived value of your products is directly impacted by the quality of your product photography. This is particularly true if you’re distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or on social media, where people interact with your brand. Showcasing your ecommerce products with high-quality images can be the winning difference between a conversion and no sale at all. Enroll for free At-home product photography studio-what you need Photographer Jeff Delacruz shares how you can create your own photo studio and take beautiful product photos for less than $50.
Shopify Academy Course: Product Photography
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